William Simpson » dig http://www.williamsimpsonsite.com Thu, 09 Sep 2010 16:26:17 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Astral Media/The Source Vikuiti Storefront http://www.williamsimpsonsite.com/storefront/astral-mediathe-source-vikuiti-storefront http://www.williamsimpsonsite.com/storefront/astral-mediathe-source-vikuiti-storefront#comments Thu, 25 Feb 2010 13:07:32 +0000 admin http://www.williamsimpsonsite.com/storefront/astral-mediathe-source-vikuiti-storefront The ultimate goal for Astral and Bell on this project was to showcase two of their specialty channels-HBO and The Movie Network-to encourage consumers to buy Bell ExpressVu TV packages. Astral Media approached Acuity in October 2009 to create an innovative, dynamic means of capturing consumer attention in a high-traffic retail storefront using Vikuiti rear-projection film and a fully branded storefront.

Acuity subsequently transformed a 25′ x 6′ storefront at The Source at First Canadian Place in Toronto, ON, featuring a series of printed, two-dimensional lug-ons, as well as a fully customized 7′ high Vikuiti rear-projection screen. This eye-catching screen will be running until June 2010, and can be easily updated and scheduled by Astral Media via web browser at anytime.

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