William Simpson

The ultimate goal for Astral and Bell on this project was to showcase two of their specialty channels-HBO and The Movie Network-to encourage consumers to buy Bell ExpressVu TV packages. Astral Media approached Acuity in October 2009 to create an innovative, dynamic means of capturing consumer attention in a high-traffic retail storefront using Vikuiti rear-projection film and a fully branded storefront.

Acuity subsequently transformed a 25′ x 6′ storefront at The Source at First Canadian Place in Toronto, ON, featuring a series of printed, two-dimensional lug-ons, as well as a fully customized 7′ high Vikuiti rear-projection screen. This eye-catching screen will be running until June 2010, and can be easily updated and scheduled by Astral Media via web browser at anytime.

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Technorati Tags: 3m, acuity, astral, dig, display, group, innovative, media, point, pop, projector, purchase, solutions, source, storefront, the, vikuiti

Lego Universe Dark Horse Trailer [HD]
Developer: Net Devil
Release: Q3/2010
Genre: Action/MMO
Platform: PC
Publisher: Lego Group
Website: http:// universe.lego.com/
The LEGO Group is developing a new massively multiplayer online game (MMOG) called LEGO Universe. Players in this revolutionary gameworld will experience the fun, creativity and quality of a LEGO product in an awe-inspiring virtual environment.

TAGS: Lego Universe Dark Horse Trailer [HD] machinima video game videogame computer pc mac net devil group classic toy building blocks ces 2010 consumer electronic show mmo online store movie yt:quality=high

FOR MORE MACHINIMA GOTO:
http://www.youtube.com/subscription_center?add_user=machinima

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Technorati Tags: 2010, blocks, building, ces, classic, computer, consumer, Dark, devil, electronic, game, group, HD, Horse, Lego, mac, machinima, mmo, movie, net, online, pc, show, store, toy, trailer, Universe, video, videogame, yt:quality=high